What business or product do you find yourself going back to because of their sweet rewards program? My favorite is my Southwest Rapid Rewards Card. I haven't paid over $11 for any flight I've taken for a vacation this year, thanks to all the sweet points on my card. w00t!
How about you?
This is the easiest question I've had all day!
REI dividends. For the past 10+ years it happens every time, like finding a $20 bill in an old coat pocket, but so much better.
Every year I drop a significant amount of my income at REI - on ski gear, camping/backpacking gear, clothes, etc... This program is strong enough to keep me from going to amazon or backcountry.com to do my shopping from the comfort of my mobile device.
Without fail, I always forget about dividends. A couple of weeks ago I was buying a couple of stretching blocks and yoga mat. I was prepared to fork out the $68 bucks when the cashier said hey, you have enough dividends to pay for this.
I walked out with a bunch of gear and didn't pay anything. Made my day and I told everyone about it.
Most effective loyalty program in my opinion.