Who knows what AR is?
How would it apply to payments?
works well with unity & some elbow grease ( throw in some dsiPDCX C# for fun )
Hey dourada jmather
You should share some of your early experiments and experiences on VR/AR here if you can..
Big G has some pretty on-point api hooks for use with Unity 5.1+; though UI elements with the double camera takes some fiddling with compared to the older non stereo OnGui calls. Haven't messed with Morpheus or Rift yet as I don't have the hardware.
more info here:
gvr-unity-sdk/StereoController.cs at master · googlevr/gvr-unity-sdk · GitHub
How to convert Unity games to Cardboard games for Android/iOS ? - Unity Answers
But here's the thing - as far as payments go, will users be making purchases within AR spaces / VR games using their CCs, or ( more likely I think ) instead be using whatever account credentials they logged in with - google account, FB, etc...
Here are some relevant links as well:
PayVR - Virtual Reality Payment Platform
Cool stuff, thanks Josh!
You can find a lot on this if you search for vrcommerce instead of ecommerce.
Making way for the future!
A little late to the game but always up for some VR/AR conversation! Nick, you originally asked about AR which is projecting virtual objects into the real world. The hololens seems to be best in class at this point and very cool. I do not think any device/system has penetrated the consumer market yet but it feels like AR is going to be more usable because you can walk around while wearing it while VR you're a bit limited in movement even if the real world is being projected back into your brain through a camera.
The first payment use cases will likely use some combination of entering manual data via a hosted checkout like experience to "signup", store a token, and then use that token to make payments during the experience. Although with AR there might be some interesting use cases like holding up your credit card in front of the device and letting the device scan the card or even better would be a credit card holographic that follows you around and you make a swiping motion with your arm when near the holographic and that triggers a payment event within whatever experience you are currently in.
The use cases are going to be phenomenal though and I cannot wait to start seeing amazing experiences such as when visiting a zoo entering a VR experience that puts you in the "body" of the animal. How does it feel to be a snake behind the glass? Or a zebra wandering around? Obviously included will be an optional donation component linked to the "token" received after paying for entrance to the zoo/experience with your credit card/smart phone.
But there are other cool things too....imagine new data visualization techniques. Instead of a merchant looking at their daily batch totals they now immerse themselves into a VR experience where they see a tree growing and each branch on the tree is a day of processing. Each branch has leaves that are specific transactions processed on that day. The merchant now has an entertainment experience whereas before the report was....just a report. Imagine actually seeing your business grow like a tree grows in real life! And to void a transaction instead of clicking a button the merchant uses a pruning tool to prune a leaf or a branch off of the tree.
Lots of interesting things on the way.
I thought this demonstration was pretty cool. https://www.youtube.com/watch?v=7d59O6cfaM0
Key being that we can virtually interact with objects that are in a galaxy far, far away... Well maybe not that far, however certainly anything on the Earth is feasible. The setup in the demonstration is too cumbersome however the concept and use case is awesome. not to mention the cool miniaturizing and replay ability. In terms of payments, why not virtualize either a complete store with cameras and or virtually? Or allow users to define the look and feel of the store they wish to shop. So instead of a brick and mortar box store, you could do all of your shopping on the side of a cliff (think REI) or roller coaster, or a magical place like Tahiti?
Last year at Money 2020 Vantiv issued a hackathon challenge where they provided the Oculus Rift to developers to see what they could mashup. To be honest, it seemed like the payment industry was a little confused as to why the team issued this challenge as VR has been around for a long time, right? Wrong. I had a similar opinion right up until paul asked, "have you tried it yet"? I was totally blown away by how real the Oculus Rift seemed. From that point forward I've become a believer.
Now we need a VR/AR catalyst. Looks like Pokemon may be that next step. What do you think?
Pokemon The Surprise Retail Sizzle Of The Summer? | PYMNTS.com
I think this is very cool, and interesting to see how other businesses are piggy-backing on this:
Which businesses are most effectively using Pokémon GO in their marketing strategies today? - Quora
I do wonder if pokemon/AR can push past the coming wave of VOICE though?
https://chatbotsmagazine.com/voice-is-the-new-o-s-and-the-future-of-search-commerce-and-payments-64fc8cc848f6#.rl7taphpo dourada mozvat
Speech API - Speech Recognition | Google Cloud Platform
Google VR SDK for Unity | Google VR | Google Developers
I'm having trouble getting past the fact that her mouth is not matching the subtitle... or is this an example of augmented reality?
"Por uqe no los dos" would match the lipsync
Found this today and thought this made for some interesting food for thought:
Making The Virtual Future Of Commerce A Reality | PYMNTS.com
This is my forte!!
Prior to working at Vantiv Integrated Payments, I worked for an analyst company called Greenlight VR (now rebranded to Greenlight Insights). I had the privilege to attend many expos such as VRLA and AWE (Augmented World Expo) as well as others.
After looking at the previous replies, it appears that there's still a blurred line between VR and AR. I'm hoping to clear up that line a little bit here with my response.
VR is Virtual Reality, while AR is Augmented Reality. These two are at opposite ends of a sliding scale spectrum that includes MR, or Mixed Reality, which is a mix of both AR and VR.
Virtual Reality is one end of the spectrum, where there is zero input from the real world around the user. Mixed Reality is basically a 50/50 balance between Virtual Reality and Augmented Reality where the environment is primarily virtual with heavy influence from the real world. Augmented Reality is where the user can still see, hear, and interact with the real world with the inclusion of virtual objects that they can also interact with.
From my perspective, having experienced plenty of the VR side but not too much with the AR side of things, it appears that AR may have a much higher potential pertaining to credit card processing. I imagine it would utilize tools such as ApplePay, PayPal, Google Wallet, and others that are similar. For VR, I imagine it would be more like microtransactions are now on mobile Apps.
See this video I discovered during my work with Greenlight for a wonderful, beautiful visualization of what consumer-level AR may look like in the future!
If anyone would be able to elaborate though, what sort of transactions would that entail? Would they be considered card present or no?
Great insights! I had no idea you had practical background in this area.
Don't underestimate the potential for payments in a full VR environment, completely absent real-world input. I strongly recommend the book Ready Player One by Ernest Cline. It's a fun and amusing read from a purely entertainment standpoint, but also serves as a comprehensive handbook for payments in VR. I saw a copy on our new communal bookshelf downstairs, but I think someone picked it up; keep an eye out for it regardless.
Interesting question about card-present vs. card-not-present processing. According to the card brands, in the here and now, a card-present transaction requires direct interaction between a payment device and a physical credit card. So unless we see NFC-enabled VR/AR headsets, or distribute card swipers to all the consumers out there (not impossible but not really practical), everything will be treated as CNP for now. I would expect to see a strong emphasis on tokenization technologies, biometric validation, etc.
Perhaps someday the card brands will flex the rules to allow for card-present rules to apply to AR/VR transactions. Who can say what Visa/MC have in mind? They'll need to adapt to coming payment trends, just as we do.
As was recently said around here: The future is bright...
I think Augmented Reality will outpace Virtual Reality for sure. With iOS 11 we may even see some AR support.
Lot-o-data showing huge growth in this segment and payments applies to EVERYTHING!
The augmented reality landscape shows 60% growth in startups focused on enterprise | VentureBeat | AR/VR | by Dean Takah…
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