Yesterday's Webinar with Jordan McKee, Sr Analyst from 451 Research and Vantiv's Matt Ozvat, Head of Developer Integrations was good fun for myself; a marketer/entrepreneur who loves pondering the future of tech.
It really is amazing to imagine the possibilities and how the quickly-evolving realm of payments could modify our everyday lives.
Almost every morning, unless I get a wild hair that drives me to brew my own coffee before heading out the door, I make a stop into the Starbucks drive-through. Sometimes I get lucky, but usually I find myself waiting behind a gigantic line of other half-awake drivers trying to get to their AM caffeine fix. Most of us are in line for the usual everyday order, whatever that might be for any of us. For me, it's always a large Americano.
I think it's time to put this payment technology to work so that I can get my coffee faster. Here's my concept: Espresso Lane Coffee Company. A drive-through cafe with a drive-through on both sides of the building. There'd be a typical drive-through lane on one side, but the other is the express lane. Required for this concept includes geo-mapping / geo-tagging technology and a typical modern vehicle bluetooth setup.
Download the Espresso Lane Coffee Co. app and connect it with your ApplePay or SamsungPay account. Next, identify your everyday order: Large Americano. If you're feeling like something different on a particular day, just change your order before you get into your car.
Geotagging technology will sense when you're an appropriate distance away from Espresso-Lane coffee shop, and your bluetooth will activate, overriding your audio system with a voice, "Would you like to stop in for your large Americano?".
Simply reply yes or no. Speaking "yes" submits your order to the queue, and also pays for your drink. It's hot and ready for you as you swoop through the express lane in a fraction of the time you'd spend in the typical drive through lane, not even having to pull out your wallet.
To take it a step further, voice recognition could allow a driver to speak out a larger order, "add a breakfast wrap".
As simple as 1,2,3. The idea is open to the first developer to run with it. I only ask that you implement this into a coffee shop somewhere along Belleview and I-25 in Denver, Colorado.