Developing code for the fitness industry is red hot. It'll give you a burn that's harder than a 10-minute HIIT workout. To better understand the industry trends in fitness technology, we spoke with Matt Given, CEO of Intelivideo, a leader in Video On Demand subscription website platforms designed for online learning. One of their key markets is in the fitness training industry.
Matt spoke at the FitnessTech Summit at the 2018 CES (Consumer Electronics Show) Show in Las Vegas, and he states that a common theme in upcoming fitness technologies are the use of wearable technology like fitness trackers, virtual reality (VR) fitness apps and augmented reality (AR) fitness.
- 23.2 million active users.
- Average amount of sleep a Fitbit user gets -- 6 hours and 38 minutes.
- 73.7 Trillion -- The total number of steps Fitbit users have taken.
MONETIZATION OF FITNESS TECH IS A MARATHON, NOT A SPRINT
Matt goes on to say that a surprising takeaway from CES was that while the most popular new technologies revolved around wearables that provided relevant data back to the user, like a fitness watch, most companies have yet to fully monetize applications and payment technologies that could be developed into the APIs of those trending fitness gadgets.
When it comes to Virtual Reality (VR) and Augmented Reality (AR) fitness applications over the next 10 years, there's an awesome look forward that discusses full-body sensors embedded in athletic wear, professional tennis matches where the players are on different continents and even virtual reality sports stadiums where future President Kanye West holds a ribbon cutting! Okay, perhaps that's a little too far fetched, but there is a wealth of opportunity for payment integrations into this exploding market of enhanced fitness technology.
It would appear that when it comes to payment technology, we are at the starting line of the race to fully develop payment tech into fitness wearables--So go "give me twenty push-ups" and take a look at this unique payment coding API project for use with a personal fitness tracker.
Get coding--and Feel The Burn!
Exercise your mind with some forward-thinking on five futuristic applications that could be coming in fitness technology.