Knowing the country of the issuing bank helps merchants in two ways. From a sales and marketing standpoint, this knowledge allows them to better analyze the purchasing patterns of their customers based upon their country of origin. They can then tailor marketing campaigns to take advantage of this geographic information. Likewise, they can use this information to analyze the successfulness of tailored campaigns.
The second advantage to having this information readily available is that merchants can use it to help determine possible patterns of fraud. With this knowledge in hand, merchants can use the International Card Filtering feature to limit your exposure to international fraud originating in particular geographic locations.
For additional information please refer to the Vantiv LitleXML Reference Guide.
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