Major card brand EMV programs from Visa, MasterCard, Discover and American Express offer incentives for those merchants who upgrade to EMV chip-enabled terminals.
To encourage EMV adoption, Visa, MasterCard, Discover and American Express have each announced a waiver from annual PCI DSS validation. Contact Vantiv or your relationship manager for more information on the PCI DSS validation waiver.
› At least 75% of merchant’s transactions originate from dual interface chip terminals and are capable of processing end-to-end chip transactions
› The merchant has not been involved in a breach of cardholder data (merchants previously involved in a breach may qualify if they have completed subsequent PCI DSS validation)
› All merchants must continue to comply with PCI DSS
› Program enrollment is required.
› For MasterCard, “eligible” merchants are Level 1 and Level 2 merchants
MasterCard will allow for account data compromise relief › October 2013 if 75% of transactions initiated at EMV compliant terminals - 50% relief
› October 2015 if 95% of transactions initiated at EMV compliant terminals - 100% relief
Beginning October 2015, Visa, MasterCard, Discover and American Express will implement a liability shift for domestic and cross-border counterfeit transactions.
Visa
› October 2015 – Point-of-Sale liability for counterfeit fraud is assigned to party that is responsible for transaction not being done using EMV
› October 2017 – Automated Fuel Dispenser merchants have extended timeframe in consideration of cost/complexity
› October 2017 – ATM liability for counterfeit fraud is assigned to party that is responsible for transaction not being done using EMV
MasterCard
› April 2013 – International ATM liability shift based on hierarchy of which party has the most secure option enabled.
› October 2015 – Point-of-Sale counterfeit fraud liability is assigned based on hierarchy of which party has the most secure option enabled. Standard rules apply when both are equal.
› October 2016 – ATM Liability Shift
› October 2017 – Automated Fuel Dispenser Liability Shift
American Express
› October 2015 - Point-of-Sale counterfeit fraud liability is assigned based on hierarchy of which party has the most secure option enabled.
› October 2017 - Automated Fuel Dispenser Liability Shift
Discover
› October 2015 - Point-of-Sale counterfeit fraud liability is assigned based on hierarchy of which party has the most secure option enabled.
› October 2017 - Automated Fuel Dispenser Liability Shift
Information related to liability shifts and PCI-DSS validation waiver is a summary and is subject to the appropriate network’s operating regulations.