The retail experience is transforming, fueled by intense competition and the need to deliver a seamless customer experience that spans the store, web-site and consumer mobile device. To enable this, Vantiv provides scalable Tokenization solutions that can be leveraged to support this type of OmniChannel customer experience. The ability to leverage a common Token technology across sales channels is strategic, enabling “save the sale,” “buy in-store and ship” and a variety of other OmniCommerce use cases.
From a developer’s perspective, Vantiv can provide consistent, format preserving Tokens that can be received during a standard retail authorization, but then immediately passed through the merchant environment to the existing eCommerce infrastructure in order to request an additional authorization that will be shipped at a later date.
Format preserving Tokens maintain the same length and format as the original cardholder data thus preserving formats and enabling Tokens to be handled by existing applications. These Tokens can also be masked when desired, providing applications the ability to recall them from the data vault at any point in the transaction flow without the hassle of modifying the application.
Traditionally, these OmniCommerce use cases have been a challenge to deliver because of complexity issues and differences between retail and eCommerce platforms. Because Vantiv provides Tokenization solutions integrated with both our eCommerce and enterprise retail platforms, we can dramatically reduce complexity and integrate Tokens into existing merchant applications regardless of channel.
A specific example is shown below:
- Customer identifies Pants and Shirt available for in-store purchase - $150
- Customer identifies a Jacket out of stock in his or her size, but wishes to ship / purchase - $100
- Sales Associate scans available merchandise – Total $150
- Sales Associate searches and selects unavailable merchandise via POS interface and adds to the receipt – Total $100
- The POS builds customer purchase, identifying an in-store total of $150 and a ship-to total of $100
- The POS provides the opportunity to review the total receipt of $250 with the customer prior to proceeding with the sale
- Upon acceptance from the customer, the POS proceeds to make two unique calls. One for shipment and one for in-store sale
- The POS invokes the Payment Terminal to get the Card Holder Data (CHD)
- The Customer interacts with the Payment Terminal which is requesting a $150 sale authorization
- Encrypted CHD from the Payment Terminal is passed to Vantiv in order to authorize $150
- Vantiv responds to the Payment Terminal (which passes information to the POS) with a Sale Response and OmniToken on the $150 sale
- The POS passes the OmniToken and shipment transaction details for $100 to the eCommerce platform
- Using the OmniToken, the eCommerce platform makes and Authorization and call to Vantiv to request an open to buy for $100 and stores the response for future settlement