OmniCommerce refers to a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
Because Vantiv offers support for so many different industries and payment technologies, Vantiv is a good platform for developers who need to build OmniCommerce applications. Some examples illustrating OmniCommerce use cases are provided below.