We talked recently with Matt Given, CEO of Intelivideo, a Video On Demand platform, specializing in helping companies sell their videos online. Matt is a contributor to Inc.com and shared a story in the video below about a developer in his startup that "crushed it" when mingling with upper management at a business event.
You can read Matt's entire Inc.com article, here.
Be sure to speak for the audience – not for yourself – when providing an explanation about your company. Your description should be 100% clear to them and relatable to their situation. An audience with deep experience in your industry may understand your acronyms, but someone from a different vertical market will need more fundamental information. About 30 seconds into your explanation, I recommend asking a question like, “How does what we do fit into your world?” to gauge how well you’re connecting. “One-size-fits all” works for socks and hospital gowns, but not for your elevator pitch.
If your company is lacking in the above list, here is a fun list of some unique employee engagement tactics. Let us know what you think.
- Have teams create their own set of values.
- Start a learning club.
- Ban emails for a day.
- Have open brainstorming sessions.
- Start a "distracted jar" filled with quirky things to Google when you need a mind-break.
We'd like to hear about your unique situation where you "crushed-it" in telling the story of your company. Leave a comment or some sage words of advice below.