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2 Posts authored by: brunoedoh

Offering free trial applications is a useful strategy for helping to attract new users. However, in order to retain those users and turn them into paying customers, you need to deliver a flawless experience that helps your app stand out from the seemingly endless number of free apps available on the Web.

 

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Lots of considerations factor into this, of course. In this post, we’re going to look at one of the big ones: payment processing. The payment implementation inside your app plays a key role in shaping user experience, and ultimately, in determining whether users remain engaged with your app and your company.

 

In this post, I’ll cover some important best practices to follow in implementing payments for your free trial web application. These best practices will make it easy to turn trial users into paying happy users.

 

Choose a proven payment processor

Your payment processor is probably the most important element in implementing payments for your trial web application. There are several payment processors out there, but it’s critical to get the basics right. In that vein, you’ll want to choose a payment processor that has a strong track record. Worldpay is a prime example. Worldpay is one of the best payment processors in the world, processing over 40 billion transactions annually across most countries.

 

With a proven payment processor as the backbone of your free trial web application, you can focus on delivering great value to users and allow your payment processor to seamlessly transition trial users into paying users.

 

Pick an integration option that matches your web app requirements

Knowing what kind of integration your trial web application needs is important. Do you want a hosted payment page (widget), or do you need fine-grained control over payment with a payment API?

 

A payment widget is easier to set up. It sometimes requires no programming expertise, and is very secure. But a payment widget will not always deliver the best end-to-end experience for your users, as it has limited customization. Additionally, a payment widget may yield slightly higher charges.

 

A payment API offers better integration flexibility. Thus, it requires some expertise and compliance. Your web app requirements will determine which of these options is better. As an example, Worldpay offers several integration options that match any app requirement: JSON API, XML API, and HTML API.

 

The Web is constantly changing. Web technologies quickly become outdated as newer and more secure technologies emerge. It’s imperative to pick integration options that are based on the latest accepted standards for your trial web application. In the world of payments, security is king, so pick wisely.

 

Go for payment options that cover most, if not all, users

A great web app will compel users to pay to keep using it. But if your users can’t pay because of limited payment options, your users will abandon your app. There are a number of alternatives to practically any web application — Some are completely free and open source, and users will quickly switch. To retain your users, ensure your payment system provides support for a variety of payment methods: credit/debit card, mobile payments, bank transfer, PayPal, and even cash.

 

There is a caveat here: Think about the charges associated with each payment method your web app provides, and devise a strategy that works for your users.

 

When you want a variety of payment options, consider Worldpay. Worldpay provides credit card payments, bank transfer, Apple Pay, Samsung Pay, and more.

 

Check out merchant account options

Last but not least, how you process payments from your web app users is crucial. Setting up a merchant account to start receiving payments shouldn’t be an overly sophisticated process. In picking your payment processor, research the required effort to set up a merchant account, and look at all terms and conditions for money transfer, including charges on merchant accounts.

 

Worldpay provides unmatched merchant account options that cater to several demographics, including individuals, small businesses, and enterprises — and you receive payments instantly.

 

Closing thoughts

Implementing payments for your free trial web application shouldn’t be a cumbersome task. An important step is turning casual, non-paying users into return customers who want to pay for your web app. Worldpay is a payment processor that helps businesses reach their goals by streamlining payment processes and allowing businesses to focus on their core values and deliver quality products and services to their customers. Using Worldpay, you can set up and start receiving payments for your web application within minutes.

 

About the Author:

Bruno is a junior at Ashesi University College studying Computer Science. He is interested in leveraging the power of technology to increase productivity. As a big fan of open source technology, he is currently exploring the possibility of using Bitcoin Blockchain to fight corruption in government. 

Why You Should Share Code on GitHub

GitHub is a massively popular tool among developers these days — and with good reason. It offers all of the functionality of Git, and much more to boot. Indeed, GitHub has become so important to modern software production that if you’re not using it, you’re likely making a mistake.

 

Let me explain. In this article, I’ll discuss all of the benefits of sharing code via GitHub. This will illuminate why many open source projects (plus some non-open source projects) are hosted on GitHub and why the platform has become the default code-sharing solution for software projects.

 

The Sheer Number of Developers and Projects

 

GitHub has over 31 million developers around the globe

 

Let’s face it — Most programmers are already familiar with GitHub. It is, therefore, imperative to share code on a platform most contributors are familiar with. Currently, GitHub has over 31 million developers around the globe (more in 2018 alone than GitHub’s first six years combined), 2.1 million organizations, and 100 million repositories. The stats are only getting better each year.

 

The benefits that come with this is that a project is open to contributions from developers all over the world. Some projects on GitHub start with only a few contributors, but rapidly grow to having hundreds, if not thousands, of developers working on them. This way, bugs get fixed quicker, updates are released frequently, and project continuity is ensured.

 

Available Integration Options and Apps

One thing that makes GitHub very powerful and attractive to developers is the integration options it provides with apps and other services via the GitHub Marketplace. Integrations allow developers to supplement the functionalities provided by GitHub. You can possibly connect GitHub to your existing tooling and work without having to exit first. But it doesn’t stop there — GitHub also allows developers to create custom apps for their own needs using GitHub’s API.

 

Code hosted on GitHub can easily be linked and used on other platforms. With the click of a button, you can effortlessly turn a GitHub repository into a fully functional application on platforms like Heroku, Azure, or AWS. GitHub provides far better integration support than many other similar hosting platforms.

 

Catch Vulnerabilities with Security Alerts

Many projects have dependencies. Dependencies sometimes introduce vulnerabilities. And vulnerabilities, if not patched early enough, expose us to serious security risks. GitHub helps developers catch vulnerabilities in dependencies by notifying them of known vulnerabilities. Admins receive vulnerability notifications and can add others to the list. Additionally, fixes to some vulnerabilities are proposed, and sometimes safer versions are selected automatically using machine learning.

 

The GitHub security alert feature is very useful, and ensures that developers build quality applications that are safe. As a programmer, you can enjoy the benefits of being notified of vulnerabilities and possible solutions.

 

Resolve Issues and Improve Code Quality

Another feature that makes GitHub very appealing to developers is Issues. Issues is GitHub’s own bug tracker. It helps note ideas, bugs, tasks, and enhancements for a project. Once code is shared on GitHub, that’s not the end, as software is rarely ever written once. Code evolves, and Issues enables its evolution by allowing contributors to suggest ideas to projects and report bugs.

 

GitHub Issues takes collaboration to a different level. Because ideas and bugs can be suggested with Issues, contributions to projects are not limited to only the code-savvy. With millions of developers on the platform, project ideas can quickly be turned into features, and bugs can be completely eradicated.

 

The list could go on and on. GitHub is truly a boon (for open source projects especially). With Microsoft now owning the platform, we can expect even more from GitHub.

 

Closing Thoughts

For the record, GitHub may not be the perfect fit for every developer or every situation. For example, if you’re developing code that is not open source and that has high security or privacy needs, you probably don’t have anything to gain by putting it on GitHub, even in a private repository.

 

By and large, however, it’s hard to think of situations where GitHub is not advantageous. It’s easy to see why there has been a surge in the number of companies embracing the open source approach. The integration choices, the number of developers on the platform, security features, and issue reporting system (to mention just a few main items), make GitHub the first-choice platform for sharing code.