Skip navigation
All Places > In the News > Blog > Authors awind@vantiv

In the News

2 Posts authored by: awind@vantiv

Why develop an Apple Pay mobile wallet?

Help unlock more conversions for your customers by understanding the statistics behind the Apple Pay mobile wallet.  While mobile wallet adoption has lagged in the US when compared to global trends, the room for growth in digital wallet use are undeniable.  For Apple Pay developers,  here are just a few statistics every developer should know when making a case for integrating to Apple Pay.

  • Eighty percent of Americans have never used a contactless payment system, compared to approximately 80% of Australians and Brits who do.
  • By 2020, over 60 million users are expected to use mobile wallets in the United States.
  • Mobile payment activity in China was nearly 50 times greater than in the U.S. in 2016, and the number of Chinese mobile payments is expected to multiply by 7.4 times by 2019.
  • Europeans ages 55-64 comprise the group with the fastest growth rate for mobile banking adoption.
  • Nearly 30% of iPhone users have setup and used Apple Pay at least once.

 

iphone-30-percent-installed-applepay

 

The reasons for implementing with Apple Pay

For Apple Pay development, how you implement an Apple Pay mobile wallet is critical to building a robust payment process. Reducing friction in the payments funnel  helps customer satisfaction, which increases customer engagement and reduces cart abandonment by  shoppers. Proper development work translates into higher revenue potential and lifetime customer value. So code wisely for your customer needs.

 

For users, Apple Pay provides an easy and secure way to buy goods, services, and make donations in an iOS app or on a website. Users can authorize payments using Face ID or Touch ID to release tokenized credit and debit card payment credentials that are securely stored on their device.

 

eCommerce and mobile commerce are the fastest growing segments in payments, but 68% of visitors abandon a site or app because there are too many steps. Digital wallets are a key component in helping simplify the transmission of payment and customer credentials and securely transacting in a digital commerce environment. Mobile wallets like Apple Pay help optimize your experience for in-app, web and mobile web environments.

 

digital wallet drivers shopping cart abandonment

 

Developer’s playbook to getting started with Apple Pay

 The video provides a primer every developer should understand when beginning the process of coding an Apple Pay mobile wallet.  Get your development team set-up for success by following these easy steps...

 

 

 

Get started with Apple Pay:  mobile wallet first steps for all Apple Pay Developers

Apple offers resources to help you get started quickly.

 

Getting started with Worldpay:  mobile wallet next steps

If you are already integrated to Worldpay, work with your Relationship Manager to get set up with a Worldpay Integration Consultant.

  1. The consultant will be able to provide you with test credentials for Worldpay’s test environments and provide additional insight and requirements for the integration.
  2. Worldpay offers different test environments including a sandbox, pre-live and post-live environment.
  3. You can learn more about these environments in Certification and Testing Environments.
  4. To get started with testing - Apple provides test cards you can load into an Apple Pay Wallet for testing. 
  5. Please see this page for reference: - Apple Pay Sandbox Testing - Support - Apple Developer
  6. Gather your Test Credentials in order to test your digital wallet in a pre-live environment.
  7. Decide on your decrypt.
    • Worldpay offers multiple integration approaches which can help simplify your integration and meet your business needs. A Worldpay expert can help you decide on the most logical solution. Learn more about the integrations listed below on Vantiv ONE’s Apple Pay Community Page.

      • Vantiv eProtect – helps simplify integrations and reduces PCI scope.
      • LitleXML – Vantiv, now Worldpay responsible for token and processing.
      • Merchant Decrypt—Merchant decrypts token and processes payment.
  8. Download this Vantiv eCommerce Apple Pay solution document for review.
  9. Engage with the Experts, and feel free to ask any questions in the Vantiv ONE Q&A.

 

Download our digital wallet infographic

Whichever solution you choose in your Apple Pay mobile wallet implementation, make sure your digital wallet is primed for engagement, integration flexibility and future evolution.

 

digital wallet values 

 

For more information on Apple Pay:

Apple Pay integration matrix - Find your Apple Pay integration method with our mobile wallet matrix.

Apple Pay on Vantiv - Why one-size does not fit all developer needs.

Mobile & Digital Wallets - A primer for non-developers.

When it comes to eCommerce, consumer behaviors are changing fast. Gone are the days when customers had the patience to key in details like payment cards, billing, and shipping addresses. Increasingly, consumers demand easy-to-use payment solutions that allow them to check out in seconds. This is especially true on mobile devices, where tapping details on a small screen is tedious and error-prone.

 

For merchants, responding to this shift is critical. According to comScore, $22.7B in online purchases were made from mobile devices in Q4 of 2016, up 45% from the same period the prior year confirming continued strong growth in mobile payments, and greater than 50% of these payment transactions involve the use of stored credentials. The increased use of stored credentials suggests that consumers are seeking easier, more streamlined online payment methods, even on the first customer interaction.

 

Introducing Visa Checkout

Visa Checkout is a simple service that makes it easier to pay online.  Once users set up an account, they can quickly make payments from any device including a smartphone, tablet, laptop or desktop. Visa Checkout works with major credit, prepaid or debit cards across all devices. 

Visa Checkout can help drive higher conversion by potentially eliminating the login friction for online shoppers. Registered users can speed through checkout with biometric authentication in participating merchants’ mobile apps and, if the user has linked his/her Google Pay or Samsung Pay to his/her Visa Checkout account, use biometric authentication in mobile web. Returning users can also choose to stay signed in on trusted devices. All of these capabilities help provide a convenient, password-less shopping experience.

 

From a merchant perspective, adding support for Visa Checkout is easy. In partnership with Visa, Vantiv is expanding our portfolio of supported Digital payment solutions to include Visa Checkout for merchant websites and Android and iOS apps to provide customers with more convenient ways to pay online. 

For merchants there are several potential benefits:

  • Improve customer convenience and loyalty
  • Reduce abandoned shopping carts and increase conversions
  • Convert more first-time shoppers by avoiding the requirement that they set up profiles on your website or mobile app in advance of a purchase
  • Avoid potential errors and administrative costs owing to incorrectly keyed shipping or billing details

 

Worldpay Integration for Visa Checkout

Visa Checkout integration on Worldpay will initially be for online purchases on our high-volume core processing platforms. Worldpay's Visa Checkout integration leverages eProtect, a solution that provides added security for merchants, a streamlined integration experience, and an opportunity to reduce PCI scope by avoiding the need for merchants to handle sensitive card data in their applications. 

“Worldpay's commitment to provide businesses of all sizes a solution to enable seamless digital commerce complements Visa’s vision to make payments accessible to everyone, everywhere,” said Vish Shastry, Vice President, Digital Products, Visa Inc. “Visa is excited to deepen our partnership with Worldpay through Visa Checkout and make payments simple for both merchants and consumers.”

 

By leveraging eProtect, impact on existing merchant back-end systems is minimized allowing merchants to get to market faster with minimal disruption to existing operations.  From a back-end payment processing perspective, merchants can handle Visa Checkout transactions just as they would transactions involving a traditional payment card as shown below.

Figure 1: Worldpay simplifies payment integrations and reduces PCI scope by avoiding the need for merchants to store card data in their systems

“We are delighted to be partnering with Visa on this important initiative,” says Scott DeAngelo, Worldpay’s Head of Product. “With Visa Checkout, customers can quickly make payments from any device. Merchants processing with Worldpay can take advantage of a straightforward integration that can help improve conversions, sales, and the bottom line.”

To help merchants quickly get up and running, Worldpay has a dedicated developer community for Visa Checkout on its Vantiv O.N.E. developer portal.  Once logged into this free resource, developers can learn about the technology, explore code examples, and discuss implementation details with Worldpay and other third-party developers and industry experts.

To learn more about how Visa Checkout and Worldpay can help improve your online sales, Contact Worldpay or visit our Vantiv O.N.E. developer community at https://developer.vantiv.com/community/mobile.