Offering free trial applications is a useful strategy for helping to attract new users. However, in order to retain those users and turn them into paying customers, you need to deliver a flawless experience that helps your app stand out from the seemingly endless number of free apps available on the Web.
Lots of considerations factor into this, of course. In this post, we’re going to look at one of the big ones: payment processing. The payment implementation inside your app plays a key role in shaping user experience, and ultimately, in determining whether users remain engaged with your app and your company.
In this post, I’ll cover some important best practices to follow in implementing payments for your free trial web application. These best practices will make it easy to turn trial users into paying happy users.
Choose a proven payment processor
Your payment processor is probably the most important element in implementing payments for your trial web application. There are several payment processors out there, but it’s critical to get the basics right. In that vein, you’ll want to choose a payment processor that has a strong track record. Worldpay is a prime example. Worldpay is one of the best payment processors in the world, processing over 40 billion transactions annually across most countries.
With a proven payment processor as the backbone of your free trial web application, you can focus on delivering great value to users and allow your payment processor to seamlessly transition trial users into paying users.
Pick an integration option that matches your web app requirements
Knowing what kind of integration your trial web application needs is important. Do you want a hosted payment page (widget), or do you need fine-grained control over payment with a payment API?
A payment widget is easier to set up. It sometimes requires no programming expertise, and is very secure. But a payment widget will not always deliver the best end-to-end experience for your users, as it has limited customization. Additionally, a payment widget may yield slightly higher charges.
A payment API offers better integration flexibility. Thus, it requires some expertise and compliance. Your web app requirements will determine which of these options is better. As an example, Worldpay offers several integration options that match any app requirement: JSON API, XML API, and HTML API.
The Web is constantly changing. Web technologies quickly become outdated as newer and more secure technologies emerge. It’s imperative to pick integration options that are based on the latest accepted standards for your trial web application. In the world of payments, security is king, so pick wisely.
Go for payment options that cover most, if not all, users
A great web app will compel users to pay to keep using it. But if your users can’t pay because of limited payment options, your users will abandon your app. There are a number of alternatives to practically any web application — Some are completely free and open source, and users will quickly switch. To retain your users, ensure your payment system provides support for a variety of payment methods: credit/debit card, mobile payments, bank transfer, PayPal, and even cash.
There is a caveat here: Think about the charges associated with each payment method your web app provides, and devise a strategy that works for your users.
When you want a variety of payment options, consider Worldpay. Worldpay provides credit card payments, bank transfer, Apple Pay, Samsung Pay, and more.
Check out merchant account options
Last but not least, how you process payments from your web app users is crucial. Setting up a merchant account to start receiving payments shouldn’t be an overly sophisticated process. In picking your payment processor, research the required effort to set up a merchant account, and look at all terms and conditions for money transfer, including charges on merchant accounts.
Worldpay provides unmatched merchant account options that cater to several demographics, including individuals, small businesses, and enterprises — and you receive payments instantly.
Implementing payments for your free trial web application shouldn’t be a cumbersome task. An important step is turning casual, non-paying users into return customers who want to pay for your web app. Worldpay is a payment processor that helps businesses reach their goals by streamlining payment processes and allowing businesses to focus on their core values and deliver quality products and services to their customers. Using Worldpay, you can set up and start receiving payments for your web application within minutes.
About the Author:
Bruno is a junior at Ashesi University College studying Computer Science. He is interested in leveraging the power of technology to increase productivity. As a big fan of open source technology, he is currently exploring the possibility of using Bitcoin Blockchain to fight corruption in government.