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2018

Why develop an Apple Pay mobile wallet?

Help unlock more conversions for your customers by understanding the statistics behind the Apple Pay mobile wallet.  While mobile wallet adoption has lagged in the US when compared to global trends, the room for growth in digital wallet use are undeniable.  For Apple Pay developers,  here are just a few statistics every developer should know when making a case for integrating to Apple Pay.

  • Eighty percent of Americans have never used a contactless payment system, compared to approximately 80% of Australians and Brits who do.
  • By 2020, over 60 million users are expected to use mobile wallets in the United States.
  • Mobile payment activity in China was nearly 50 times greater than in the U.S. in 2016, and the number of Chinese mobile payments is expected to multiply by 7.4 times by 2019.
  • Europeans ages 55-64 comprise the group with the fastest growth rate for mobile banking adoption.
  • Nearly 30% of iPhone users have setup and used Apple Pay at least once.

 

iphone-30-percent-installed-applepay

 

The reasons for implementing with Apple Pay

For Apple Pay development, how you implement an Apple Pay mobile wallet is critical to building a robust payment process. Reducing friction in the payments funnel  helps customer satisfaction, which increases customer engagement and reduces cart abandonment by  shoppers. Proper development work translates into higher revenue potential and lifetime customer value. So code wisely for your customer needs.

 

For users, Apple Pay provides an easy and secure way to buy goods, services, and make donations in an iOS app or on a website. Users can authorize payments using Face ID or Touch ID to release tokenized credit and debit card payment credentials that are securely stored on their device.

 

eCommerce and mobile commerce are the fastest growing segments in payments, but 68% of visitors abandon a site or app because there are too many steps. Digital wallets are a key component in helping simplify the transmission of payment and customer credentials and securely transacting in a digital commerce environment. Mobile wallets like Apple Pay help optimize your experience for in-app, web and mobile web environments.

 

digital wallet drivers shopping cart abandonment

 

Developer’s playbook to getting started with Apple Pay

 The video provides a primer every developer should understand when beginning the process of coding an Apple Pay mobile wallet.  Get your development team set-up for success by following these easy steps...

 

 

 

Get started with Apple Pay:  mobile wallet first steps for all Apple Pay Developers

Apple offers resources to help you get started quickly.

 

Getting started with Worldpay:  mobile wallet next steps

If you are already integrated to Worldpay, work with your Relationship Manager to get set up with a Worldpay Integration Consultant.

  1. The consultant will be able to provide you with test credentials for Worldpay’s test environments and provide additional insight and requirements for the integration.
  2. Worldpay offers different test environments including a sandbox, pre-live and post-live environment.
  3. You can learn more about these environments in Certification and Testing Environments.
  4. To get started with testing - Apple provides test cards you can load into an Apple Pay Wallet for testing. 
  5. Please see this page for reference: - Apple Pay Sandbox Testing - Support - Apple Developer
  6. Gather your Test Credentials in order to test your digital wallet in a pre-live environment.
  7. Decide on your decrypt.
    • Worldpay offers multiple integration approaches which can help simplify your integration and meet your business needs. A Worldpay expert can help you decide on the most logical solution. Learn more about the integrations listed below on Vantiv ONE’s Apple Pay Community Page.

      • Vantiv eProtect – helps simplify integrations and reduces PCI scope.
      • LitleXML – Vantiv, now Worldpay responsible for token and processing.
      • Merchant Decrypt—Merchant decrypts token and processes payment.
  8. Download this Vantiv eCommerce Apple Pay solution document for review.
  9. Engage with the Experts, and feel free to ask any questions in the Vantiv ONE Q&A.

 

Download our digital wallet infographic

Whichever solution you choose in your Apple Pay mobile wallet implementation, make sure your digital wallet is primed for engagement, integration flexibility and future evolution.

 

digital wallet values 

 

For more information on Apple Pay:

Apple Pay integration matrix - Find your Apple Pay integration method with our mobile wallet matrix.

Apple Pay on Vantiv - Why one-size does not fit all developer needs.

Mobile & Digital Wallets - A primer for non-developers.

BoC StadiumBefore we officially announced the Vantiv purchase of Worldpay and intent to rebrand, back in the third quarter of last year, we got the privilege to begin working with Banc of California to be the sole payments provider for the Los Angeles Football Club (LAFC) at the new Banc of California stadium in downtown Los Angeles at the former location of the Los Angeles Sports Arena. The intent for the stadium is to be the first cash-less stadium in the United States.

 

For those that don't follow Major League Soccer (MLS) or soccer in general, a little background may be in order. The "beautiful game" as it is called, has been on a tremendous growth path in the United States. Attendance in MLS has grown from 1.8 million in 2008 to 3.5 million in 2017. This is higher than both NBA and NHL average game attendance and given the rise and popularity, star-studded teams have begun to pop up and LAFC is no exception.

 

From the start, the intent appears to be to create a Los Angeles community inclusive soccer club, improving local infrastructure, pushing forward sustainability and providing the community with jobs, event space and year-round dining options. The stadium has a seating capacity of 22,000 and has 130,000 square feet of public open space. Did we mention the intention to be the first cash-less stadium in the United States?

 

WorldPay Process

On a large transactional venue like this, there are many pieces that have to come together to get the payment processing operational before first kick-off. At Worldpay, we have many teams and processes that work together to make all systems go. When complex solutions enter our landscape, our business development teams, along with our solution teams, work hand-in-hand with our partners, LAFC, and the vendors to ensure a smooth payment processing experience.

 

We got the privilege to work with these fine vendors, facilitating payments:

 

  • SeatGeek - SeatGeek integrated to us for both card not present and card present transactions on our Express platform utilizing triPOS cloud for the card present piece (To the right you can see one of our triPOS terminals in the LAFC ticket office. If you purchase tickets for LAFC, you are working with Worldpay.
  • SkiData - SkiData integrated to our Express platform and provided mobile capabilities to LAFC and its vendors.
  • Appetize - Appetize provides the vending POS services for LAFC and the stadium.
  • Fanatics - Fanatics provides the merchandising POS services for LAFC and the stadium
  • Venuetize - Venuetize provides the mobile application experience and touched many parts of our Express platform, along with many of the vendors listed here.
  • EverPark - EverPark provides parking services for the stadium.

 

With the appropriate solution identified and road-mapped into the system for the vendor, the next step, if it is necessary (sometimes vendors are already integrated to the specified solution), is to begin the integration process.

 

The integration process involves working with our developer integrations team. This team of platforms experts is highly technical on both the hardware and software side. The developer integrations team works intimately with the vendor to ensure their integration is completed, certified and ready to process. Once the certification is complete, the vendor works with us to ensure operational readiness before our first install team walks our partners through go-live, providing valuable services, tools, and resources to streamline this critical step in the process.

 

 

The stadium go-live

The teamwork involved for a large event like this is enormous. Worldpay only plays one role, albeit a critical role, and that critical role gave rise to an amazing event and a beautiful stadium.

 

 

We got to witness a lot of exciting events at the stadium, including a few celebrity spottings. Here is Will Ferrell, pulling his Tesla into the stadium parking:

 

To top it all off, LAFC got the win in the closing minutes of the game. The fans were ecstatic, and so was team Worldpay.

 

 

Conclusion

These are dream projects and LAFC is helping make dreams a reality for so many organizations and individuals. Right out of the gate, LAFC has one of the most supported clubs in North America. We look forward to continued partnership with LAFC and BoC and thank everyone that was involved At Worldpay, we take modern money to a new level.

Mark Fraker, the Vice President of Marketing at POS distributor BlueStar and the current Chairman of the Retail Solutions Providers Association (RSPA), told me his father shared this pearl of wisdom with him way-back-when: “God gave you two ears and one mouth, and you should use them in that proportion.”

 

I’m glad I was listening to Mark when he said that because I picked up a valuable tip last fall at BlueStar’s VARTECH Conference in Orlando. I was participating as a panelist for a discussion on recurring revenue when an audience member mentioned the book The Automatic Customer by John Warrillow. The book proved to be full of specific details about subscription model best practices you can apply to your business. Warrillow calls out software companies in particular and provides them with resources that will help ISVs generate more recurring revenue.

 

Here are 18 of my favorite passages and concepts from the book plus those software-focused resources that I mentioned:

 

  1. This book will show you how to apply the subscription business model to your own business no matter what your size or industry.
  2. The very act of sinking money into a subscription triggers the desire for the consumer to want to “get his money’s worth.”
  3. Data has become an asset, and nobody has more customer information than a subscription business.          Data has become an asset and nobody has more customer information than a subscription business.
  4. Whether you like it or not, you are now competing in the new subscription economy, and it’s up to you to decide if you’re playing defense or offense.                                                                                                   Whether you like it or not, you are now competing in the new subscription economy, and it’s up to you to decide if you’re playing defense or offense.
  5. Subscribers are better than customers.
  6. The challenges of adopting the subscription model: The biggest risk is spreading the cash you receive from a customer over the life of the subscription. The second-biggest challenge is getting your employees on board.                                                                                                                                                 The second-biggest challenge to the subscription model is getting your employees on board.
  7. In a subscription business, understanding your financial performance requires a new set of operating statistics: monthly recurring revenue (MRR), lifetime value of a subscriber (LTV), customer acquisition cost (CAC), churn rate, and more.
  8. Sales approaches ranked from most expensive to least: Field sales people, telesales, self-serve.
  9. Most successful subscription businesses also need to invest heavily in systems and branding up front, which is why a lot of them go outside to raise capital.
  10. “Outside capital is risk capital, and it’s a great opportunity to become misaligned.”
  11. After studying 50 deals, they found only one case in which the founders got more than their venture backers. In more than half of the venture-backed exits, the founders got nothing.  
  12. Shifting from selling a one-shot product or service to selling a subscription is like the difference between a one-night stand and getting married.
  13. Convincing your own staff to build a recurring revenue stream can be one of the hardest sales of all.
  14. Your first step to reducing churn is to understand why people leave and to do what you can to improve your offering.                                                                                                                                                           Your first step to reducing churn is to understand why people leave and to do what you can to improve your offering.
  15. One of the biggest reasons people stop subscribing to any service is the perception that they are paying for something they are not using. Therefore, your biggest competitor for your subscription business is your customer’s inertia in not using your service.
  16. Charging up front actually reduces churn at the one-year point. The customer invests more time to get to know your service, which makes them stickier in the long term.
  17. Using data about your subscribers to surprise them from time to time can go a long way to keeping the relationship alive and well.
  18. No matter the size, product, or service, subscribers are better for your business than customers.
  19. Recommended resources

 

If you’d like to talk more about how to transition your ISV organization to the recurring revenue business model, please reach out to me. My job as a Reseller & ISV Business Advisor for Vantiv’s (now Worldpay's) PaymentsEdge Advisory Services is to work with our partners to help them clarify their vision, hire the best team, develop staff, establish best practice systems, improve customer service, and more.

 

 

For more On the Edge content, please visit the Vantiv Partner Advantage website.

 

Jim Roddy is a Reseller & ISV Business Advisor for Vantiv’s PaymentsEdge Advisory Services. He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as a Retail Solutions Providers Association (RSPA) board member, and one term as RSPA Chairman of the Board. Jim is regularly requested to speak at industry conferences and he is author of the book Hire Like You Just Beat Cancer.

Even before I met him at the RSPA Inspire Conference in 2015, I was a huge fan of Chip Heath, his brother Dan, and their excellent writing. When I heard earlier this year the Heath brothers published a new book – The Power of Moments – I was quick to order it. The lessons in this book should be valuable to ISVs who want to generate positive, memorable (dare I say “glorious”?) experiences for both their customers and their staff. The Power of Moments helped me better understand several important concepts that I plan to implement into my work going forward.

 

Here are 26 of my favorite passages and concepts from the book:

 

  1. Defining moments shape our lives, but we don’t have to wait for them to happen. We can be the authors of them.
  2. This is a book about the power of moments and the wisdom of shaping them.
  3. When we assess our experiences, we don’t average our minute-by-minute sensations. Rather, we tend to remember flagship moments: the peaks, the pits, and the transitions.
  4. A defining moment is a short experience that is both memorable and meaningful. Defining moments are created from one or more of the following four elements:
    • Elevation: Rise above the everyday, boost sensory pleasures, add an element of surprise (e.g. a love letter, a ticket stub)
    • Insight: We realize something that might influence our lives for decades (e.g. quotes or articles that moved you, books that changed your view of the world)
    • Pride: Us at our best — moments of achievement, moments of courage (e.g. notes of recognition, certificates, thanks-yous, awards)
    • Connection: These moments are strengthened because we share them with others (e.g. wedding photos, family photos)
  5. We must learn to think in moments, to spot the occasions that are worthy of investment, to recognize where the prose of life needs punctuation.
  6. Every great service company is a master of service recovery. They transform a negative moment to a positive one. Every great service company is a master of service recovery
  7. “Mostly forgettable” is actually a desirable state in many businesses. It means nothing went wrong. You got what you expected. Think of “mostly forgettable” as only the first stage of a successful customer experience.
  8. There’s nine times more to gain by elevating positive customers than by eliminating negative ones. There's 9 times more to gain by elevating positive customers than by eliminating negative ones.
  9. To create fans, you need the remarkable, and that requires peaks. Peaks don’t emerge naturally. They must be built.
  10. Breaking the Script: Defying people’s expectations of how an experience will unfold. Breaking the script isn’t just surprise, it’s strategic surprise.
  11. In the service business, a good surprise is one that delights employees as well as customers.
  12. We feel most comfortable when things are certain, but we feel most alive when they’re not.
  13. Dramatize the problems. Once the problems become vivid in the minds of the audience members, their thoughts will immediately turn to … solutions.
  14. Stretch for Insight: Place ourselves in situations that expose us to the risk of failure.
  15. Reflecting or ruminating on our thoughts and feelings is an ineffective way to achieve true understanding. Studying our own behavior is more fruitful. Action leads to insight more often than insight leads to action.
  16. Most employee recognition should be personal, not programmatic. What’s important is authenticity. And frequency: closer to weekly than yearly. And of course what’s most important is the message: “I saw what you did and I appreciate it.”
  17. Success comes from pushing to the finish line. Milestones compel us to make that push, because [a] they’re within our grasp, and [b] we’ve chosen them precisely because they’re worth reaching for.
  18. You can’t deliver a great customer experience without first delivering a great employee experience.
  19. Remote contact is perfectly suitable for day-to-day communication and collaboration. But a big moment needs to be shared in person.
  20. If you want to be part of a group that bonds like cement, take on a really demanding task that’s deeply meaningful.                         Be part of a bonded group.
  21. When you understand the ultimate contribution you’re making, it allows you to transcend the task list. Who is the beneficiary of your work, and how are you contributing to them? Understanding the purpose of the work allows for innovation and improvisation.
  22. Relationships don’t proceed in steady, predictable increments.
  23. If we can create the right kind of moment, relationships can change in an instant.
  24. Relationships don’t deepen naturally. In the absence of action, they will stall.
  25. This is what we hope you take away from this book: Stay alert to the promise that moments hold.
  26. The charge for all of us: To defy the forgettable flatness of everyday work and life by creating a few precious moments.

 

If you’d like to talk about how you can enhance your customer experience and your workplace culture, please reach out to me. My job as a Reseller & ISV Business Advisor for Vantiv’s PaymentsEdge Advisory Services is to work with Vantiv, now Worldpay partners to help them clarify their vision, hire the best team, develop staff, establish best practice systems, improve customer service, and more.

 

 

For more On the Edge content, please visit the Vantiv Partner Advantage website.

 

Jim Roddy is a Reseller & ISV Business Advisor for Vantiv’s PaymentsEdge Advisory Services. He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as a Retail Solutions Providers Association (RSPA) board member, and one term as RSPA Chairman of the Board. Jim is regularly requested to speak at industry conferences and he is author of the book Hire Like You Just Beat Cancer.