Vantiv ONE Recommended Read: Disrupt You!

Blog Post created by jim_roddy on Aug 14, 2017

I just returned from RetailNOW 2017, held Aug. 6-9 at Paris Las Vegas, and one of the words being thrown around the expo floor was “disruption.” Traditional point of sale resellers and ISVs are concerned about cloud POS, payment security requirements, and new entrants disrupting their current business model. With that as a background, I think it’s timely to review the lessons shared by author/serial entrepreneur Jay Samit in his book Disrupt You!


Before we dive into specific quotes, let’s look at the book’s subtitle: “Seize Opportunity and Thrive in the Era of Endless Innovation.” Disrupt You! turns around the concept of disruption, imploring business leaders to play offense and use disruption to reshape their business before the world morphs into a place where your value proposition is irrelevant.


I mentioned Disrupt You! during my RetailNOW presentation “18 Ways Leading POS Resellers Provide Superior Value To Their Merchants” because endless innovation is the key to offering superior value. Following are 36 insightful quotes from the book that can be applied to ISV organizations:


  1. To stay relevant, you must keep your career in permanent beta. That means committing to a lifetime of learning and professional growth, a lifetime of strategic adaptation.
  2. Every successful disruptor must be willing to destroy their concepts and pivot their energies before the market can render their business obsolete.
  3. A technology or product is disruptive when it creates an entirely new market, consumer base, or user and destroys or displaces the market for the technology it replaced. Email disrupted postal mail, Wikipedia disrupted the traditional multivolume bound encyclopedia.
  4. Being successful as a disruptor is about applying your unique experience and viewpoint to find opportunity.
  5. This success was not the result of my having invented a new technology. Instead, I used an existing technology to disrupt a different business.
  6. An “intrapreneur” disrupts from within the corporation, rather than waiting for the company to be attacked by external forces.
  7. Incremental innovation is like walking on quicksand: it will keep you very busy but won’t get you very far.
  8. Self-disruption is akin to undergoing major surgery, but you are the one holding the scalpel.
  9. By visualizing each step of your journey, you’re actually getting your mind prepared to handle the opportunity.
  10. Our lives and careers are determined by our acceptance or rejection of our perceived limitations.
  11. The most successful people have the same 24 hours in a day that you do. The only difference is that they take control of their time. What daily indulgences might you be willing to give up in pursuit of your dreams? 
  12. So much of self-disruption is making deliberate choices in your life instead of running on autopilot.
  13. “It’s always your fault, because if you wanted to change, you’re the one who has got to change.”
  14. “Map out your future – but do it in pencil.”
  15. You can’t achieve dreams you don’t have.
  16. The adage that the master appears when the student is ready to learn is true only if you make the effort to seek out advice.
  17. Great big dinosaurs will always be too busy competing against other big dinosaurs to pay attention to the disruptor.
  18. You don’t have to know where the road ends to start on your journey. You just have to know the direction in which you want to travel.
  19. The customer will always find a way to get what he wants, even if the traditional supplier won’t comply.
  20. Be fearless when you know survival is at stake. Anything less is corporate suicide. Disrupt or be disrupted. There is no middle ground.
  21. It is not incumbent on the world to conform to your vision of change. It is up to you to explain the future in terms that those living in the past and present can follow.
  22. The faster you can kill the bad ideas, the quicker you can pivot to the successful one. When you finally find the one idea that can’t be killed, go with it.
  23. Disruptors are simply problem solvers.
  24. Problems are just businesses waiting for the right entrepreneur to unlock the value.
  25. Test, verify, and adjust is the only way to stay on course. Data has no ego and makes an excellent copilot.
  26. Pivoting before going broke is the cardinal rule for startup survival.
  27. Data is the most rational and productive member of any startup team. Invite data to as many planning meetings as you can. Data may disappoint, but it never lies.
  28. Just as Jesus had his apostles, you need to find a dozen consumers who are in your target demographic and bounce your ideas off them.
  29. Most startup failures result from entrepreneurs who are better at making excuses than products.
  30. Disruptors don’t have to discover something new; they just have to discover a practical use for new discoveries.
  31. No amount of capital can buy a long-term competitive advantage. “The only sustainable competitive advantage is an organization’s ability to learn faster than the competition.”
  32. Customer service should be thought of as marketing, because it influences how customers feel about your company.
  33. My theory was that by having all of our team in the position of speaking directly with our customers, we would build better software.
  34. “True disruption means threatening your existing product line and your past investments. Breakthrough products disrupt current lines of businesses.”
  35. History doesn’t remember those who maintained the status quo.
  36. No obstacle is so big that one person with determination can’t make a difference.


If you’d like to talk more about Disrupt You! and how to improve your ISV business, please reach out to me. My job as a Reseller & ISV Business Advisor for Vantiv’s PaymentsEdge Advisory Services is to work with Vantiv partners to help them with hiring right, developing staff professional development programs, improving customer service, and more.



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Jim Roddy is a Reseller & ISV Business Advisor for Vantiv’s PaymentsEdge Advisory Services. He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as a Retail Solutions Providers Association (RSPA) board member, and one term as RSPA Chairman of the Board. Jim is regularly requested to speak at industry conferences and he is author of the book Hire Like You Just Beat Cancer.