Change isn’t always easy, and upgrading or investing in a new point-of-sale (POS) system is a big endeavor for most merchants. But doing so can open up doors to increased business as well as offer critical payment security features.
When a point-of-sale solution is paired with value added services such as integrated pay processing, it enhances a merchant’s ability to streamline daily operations. Payment integrations tend to be the most complex and time consuming piece of the process, but they don’t have to create strain on your business.
For any new integrated payments partnership, choosing the right processing company to meet your needs begins with asking potential partners a few simple questions: Can they work with your business model today? Do they support your platform, existing technology, etc.? Can they support the growth of your business?
Taking the time to research, compare and evaluate payment processing partners can make all the difference in the long run. Look for an integrated payment processing partner that offers powerful, secure solutions that are simple to integrate and backed by customer service built around integrated payments.
What to look for in a payment partner
The right payment partner possesses a balanced mix of passion, talent and technology to help you win. You can’t expect your credit card processor to know the intricacies of running your business, but you can expect them to know what types of payment solutions are best for your business. Some processors are large enough to have expertise in many different areas, from servicing large retail shops to healthcare providers, service industries, eCommerce merchants and more. Look for a partner that pioneered the channel focused approach to integrated payments because your best interests should be top of mind and their solutions should be tailored to your specific business type.
Are they a match for your technology?
Merchants increasingly do not see their business as composed of separate online and in-store channels, but rather as a continuous consumer experience bridging the web, mobile devices, and brick-and-mortar location. Many processors offer semi-integrated solutions to simplify one of your payment needs but do not offer in-store, online or offsite payments in a single integrated platform.
One of the most important things to keep in mind is that the “easiest” integrated payment processing companies often are “no frills.” This can be good in some instances, but in the world of payments today, it’s safe to say that frills can be very important. For example, if you are seeking an omni-commerce platform, consider whether it includes security solutions such as PCI validated point-to-point encryption. Find out if the chip-enabled PIN pad options support multiple interfaces such as WiFi, Bluetooth or Ethernet. Does the integrated solution offering support many form factors including distributed code, mobile apps or in the cloud? If you are considering recurring payment services, find out if this is an option.
In many instances, these semi-integrated features are not managed by the payment solution but through separate integrations or third party service providers that require individual integration work for each. A robust technology workbench is a major consideration for any integrated payments partnership to work, and you should know if these services are available to you and at what cost.
What does the future hold?
Additionally, it’s important to find out if your potential payment partner offers the solutions your business needs today as well as those you will need in the future. There are many integrated payments options available, and different solutions solve for different needs. Look for a credit card processing company in which integrated payments are innate to their business model.
Also, the partnership shouldn’t stop at the integration. On-demand resources should be available to you throughout the partnership, such as a dedicated integration consultant with technical payments expertise, a business developer to get you started with a solid business strategy, and a relationship manager for continued market growth.
Customer service may be the last thing on your mind when choosing to integrate payments to your business application, but it’s important to find a reputable company with an experienced, knowledgeable and accessible support team for you and your merchants.
Vantiv Integrated Payments offers its own processing platform that delivers unmatched, market-ready, semi-integrated solutions in the cloud, on a PC, or via a mobile device with features such as P2P encryption, account updater, tokenization, gift processing, and a true gateway for merchant processor of choice.