While integrated payments solutions offer many obvious benefits, payment processing remains a confusing topic, for several reasons. Payment processors offer solutions that address different pieces of the payments pie, and integrate with different software solutions and services. Over the past couple of years, the point-of-sale (POS) environment used at a merchant location has seen a significant transformation. Key elements accelerating this change can be attributed to PCI security, EMV chip cards, software deployment and the consumer experience. Creating a product to incorporate all of these elements can be difficult and choosing a partner that meets your target market needs for today and into the future requires a unique integration suite designed with your goals in mind.
Your delivery matters
With growing advancements in cloud-based technology, Software-as-a-Service (SaaS) deployment is emerging as a best practice for companies looking for the most functionality at the lowest total cost of ownership. Even businesses currently using distributed solutions are realizing that the SaaS delivery model holds promise for lowering operating costs and reducing service maintenance stress.
Understanding that each POS is unique, Vantiv delivers two cloud processing, semi-integrated solutions to fit the various needs of our partners. triPOS Cloud encompasses a quick pairing process to an EMV capable PIN pad and the cloud service. TranCloud uses a pre-configured device to communicate with multiple PIN pads via the merchant’s IP Address and COM port. Like most cloud solutions, merchants can be processing in minutes, but an additional advantage of our semi-integrated solutions is that they do not require complex networking.
In the past, software developers rarely had to concern themselves with updating PIN pad software. However, with the introduction of EMV, updates are now necessary to ensure functionality and security. Each of our cloud solutions offer remote services to update PIN pads, simplifying the ongoing maintenance of hardware that brings little value to your solution.
Semi-integrated is the primer for options
Compliance is most often considered an operational burden that siphons valuable time, expertise and capital. Additionally, newer security and risk services like point-to-point encryption (P2PE) and EMV require the use of a PCI-PTS certified Secure Cryptographic Device (SCD) that must also be integrated. One of the better ways to reduce the onus of PCI and EMV compliance is by utilizing a semi-integrated (SI) POS.
There are many perks for both merchants and developers choosing the path of an SI solution. With an SI solution, the responsibility of integrating to device hardware shifts to the service provider. Our EMV integration suites support 15 PIN pads with multiple connection options (IP, Wireless, Bluetooth, USB, and Serial). Moreover, when choosing a solution, developers can implement hardware to meet the various merchant preferences or markets served. Vantiv Integrated Payments supports almost every merchant vertical, and our hardware enriches a variety of use cases. For instance, wireless PIN pads for pay@table or in-aisle. Or high-end PIN pads for jewelry stores or the medical field for custom screen displays for documents. As new devices become certified, the SI solution makes it easy to upgrade your arsenal.
Your merchants are processing in a new era– one filled with new possibilities and enabled by a generation of new devices. The new device era (digital wallets, mobile payments, tablet POS, and more) has created a complex ecosystem for merchants and their partners to navigate. That is why it is necessary to have SI offerings that support multiple form factors including Windows, Linux, iOS and browser-based solutions. Vantiv works hard to find the right combination of solutions and services to enable our partners and customers to stay relevant and win together.
Improve customer experience and profit
Many merchants are using an out-of-date POS system, or not using one at all. Some retail segments lag behind in POS adoption more than others. As customers expect consistency across all channels, from brick-and-mortar locations to websites, mail order catalogs, mobile apps, emails and text messages, many merchants struggle with how to do it all effectively. Only a third of retailers have streamlined even the basics of cross-channel commerce such as online ordering for store pickup.
Customer experience is a core value of Vantiv’s products and solutions. Because we offer support for so many different industries and payment technologies, we are a good platform for developers who need to build OmniCommerce applications. Some examples illustrating OmniCommerce use cases are provided below.
- Securing your application with P2PE and tokenization
- Multiple transactions, one receipt
- Buy online, pick up in the store
- Implementing recurring billing to maximize sales and efficiency
- Mobility – in-app purchases with Apple Pay
- Adding EMV to your payment application
While industry leaders and solution providers are only now doing work to improve the costumer experience, Vantiv architected an integration suite with optimizations in place. Our experiences in payments around the globe enhances our awareness to anticipate what’s next.