Google has released two new case studies demonstrating the power of Android Pay for In-App and Mobile Web purchasing to drive shopping cart abandonment rates down, and conversation rates up. Check out the case studies of Fancy and LUXE below.
Fancy Teams up with Android Pay to Solve Cart Abandonment
LUXE Teams up with Android Pay to Simplify the User Experience
Recently launched markets - blog post announcements:
Ireland - launched Dec 7th
Poland - launched Nov 17th
New Zealand - launched Nov 30th
Japan - launched Dec 12th
Android Pay is now live in all markets listed below:
USA, United Kingdom, Australia, Singapore, Hong Kong, Poland, New Zealand, Ireland and Japan
Product news:
Android Pay is now available on all devices running KitKat 4.4 or higher - and we've removed the qualifier that the device must have NFC capability. So, users can now utilize Android Pay on more devices for eCommerce transactions.
Mobile Web Payments - Reminder that Android Pay is now available for merchants on the Mobile Web as well as InApp payments. Information links on the Mobile Web PaymentRequest initiative are listed for reference below.
PaymentRequest Mobile Web - main information site for Mobile Web Initiative "PaymentRequest"
W3C Web Payments initiative - main W3C site for effort to standardize web payments across the industry
Android Pay in PaymentRequest API - Android Pay within Mobile Web Payment Request API described here
Request form for Mobile Web API for partners - Mobile Web Android Pay merchant sign up link
Important reference sites - Android Pay
http://www.android.com/pay/ - Consumer web site for Android Pay
https://developers.google.com/android-pay/ - Android Pay In-App developers site
https://android-pay-toolkit.withgoogle.com/ - Android Pay branding guidelines site